Brand Identity, UI/UX, Development
Willow
Led the creation of Willow's brand identity, a luxury furniture design company, ensuring a fast-loading, elegant website that enhances user experience.
Live Website
Role
Designer, Developer
Client
Willow
Areas
Design, UI/UX, Development
Case Study
Lightweight, Efficient Webdesign
To achieve a perfect 100 score on Google Lighthouse, I meticulously optimized every aspect of the website design. I focused on minimizing load times by compressing images and leveraging browser caching. Additionally, I ensured that the website was fully responsive and accessible, adhering to WCAG guidelines to enhance user experience for all visitors. By implementing clean, semantic HTML and efficient CSS, I improved the site's performance and SEO, while also following best practices for web development.
Platforms Used
• Figma
• Photoshop
• Illustrator
• Webflow
• Photoshop
• Illustrator
• Webflow
Brand Identity
Defining the Problem
Problem:
Portfolio websites often prioritize visual appeal, which can result in slow loading times and inefficient performance. This focus on aesthetics can overshadow the need for streamlined functionality, leading to a frustrating user experience.
Solution:
Designing a website and brand identity around lightweight, optimized images and content that loads smoothly and lightning fast, allowing to show off work without losing users to slower load times.
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